They knew AI mattered. They had no idea where to focus.
The company had grown to 350 employees across two offices. Leadership wanted to move on AI, but had no clear picture of where it would create the most value. Every team had different pain points, different tools, different levels of readiness.
Without a structured way to assess the entire organization, identifying the real leverage points was impossible. They needed to understand how work actually happened before they could decide where AI should change it.
